Privacy policy

At Dragon Bleu, we take the protection and privacy of your personal information very seriously. This Privacy Policy explains how we collect, use, transfer and disclose your information by Dragon Bleu. It applies to data collected when you use our websites, when you interact with us via social networks, e-mail or telephone, or when you enter our competitions or events. It covers :

  • The personal data we collect
  • How we collect your data
  • How we use your data
  • Marketing, advertising and cookie preferences
  • Links to third-party websites and services
  • How we share your data
  • Your rights
  • Changes to this privacy policy
  • How to contact us

 

    1. ABOUT US

    Blue Dragoncreated in 2004, is a distributor specializing in the sale of articles combat sports from our various partners.

    Address : Dragon Bleu - 7 rue du Sagittaire - 94150 Rungis - FRANCE

    Phone number : +33 1 76 44 12 96 

     

  • OUR COMMITMENT TO YOU
  •  

    We take the protection of your personal data seriously and are committed to handling it correctly, lawfully and transparently. This privacy notice sets out the types of personal data we collect about you and how it is used.

    We collect and use your personal data only for the following purposes:

    • Fulfill your orders
    • Keep you informed of the latest offers and trends
    • Offer you a better shopping experience
    • Offer you products better suited to your preferences and interests
    • Improve our services
    • Meet our legal obligations

     

  • HOW WE PROTECT YOUR DATA
  •  

    We have put in place appropriate security and organizational safeguards to protect your data against accidental or unauthorized loss, use, access, modification or disclosure.

    Communication between your browser and our website uses a secure encrypted connection in all contexts where your personal data is involved.

    We require all third parties engaged to process your personal data on our behalf to implement security measures to protect your data and process it in accordance with the law.

    In the unfortunate event of a personal data breach, we will inform you and any applicable regulatory body to the extent that we are required to do so by law.

     

  • THE PERSONAL DATA WE COLLECT
  •  

    Personal data is information about an individual from which that individual can be identified. It does not include anonymized data, where identity and identifying information have been removed.

    Although our site is designed for the general public, we do not knowingly collect information from children under the legal age limit in the country in which they reside, nor do we sell products to them. If you have not reached this age limit, you are not authorized to use or submit information to our site.

    We collect personal data from the following categories:

    • Identity data includes information such as: first name, last name, title, date of birth (optional) and gender.
    • Contact data includes information such as: e-mail address, billing address, delivery address, country, telephone number, loyalty program membership number and social network identifier (if you connect via a social network).
    • Physical data such as your weight and height, in order to guide you towards the size that's right for you.
    • Financial data includes information such as payment card and bank account details. However, we do not store this information after payment has been made.
    • Transaction data includes information such as details of your purchases and order fulfilment (basket number, order number, subtotal, title, currency, discounts, shipping, number of items, item price only, category, tax, etc.); payments to and from you, and details of other products and services you have obtained from us, correspondence or communications with you concerning your orders, and details of rewards and incentives awarded.
    • Technical data includes information about the devices used to access our services, your IP address, login details, username and password, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform.
    • Profile data includes information such as purchases or orders you have made, product and style interests, preferences, comments and survey responses.
    • Usage data includes the following information: how and when you use our site/application, your browsing patterns, what you searched for; site or application performance statistics, traffic, location, weblogs and other communication data; loyalty program activities; and details of any other products and services you use.
    • Marketing and communications data includes information such as: your preferences for receiving promotional campaigns from us and our third parties, and your communication preferences.

    We also collect, use and share the following data aggregate data such as statistical or demographic data for any purpose. Aggregate data may be derived from your personal data, but is not considered personal data, as it does not reveal not your identity directly or indirectly. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific site feature. However, if we combine or link aggregated data with your personal data in order to identify you directly or indirectly, we will treat the combined data as personal data which will be used in accordance with this privacy notice.

     

    How we collect your data

    We may collect personal data about you in the following ways:

    • Direct interactions - You may provide us with your identity, contact, financial, transaction, profile, marketing and communication data (as described above) by filling in forms, entering information online or corresponding with us by post, telephone, e-mail, telephone or otherwise. This includes personal data you provide, for example, in the following circumstances:

    • when you create an account or purchase products on our website;
    • when you subscribe to our newsletter, discussion forums or social networking sites;
    • when you enter a contest;
    • when you join a loyalty program Dragon Bleu;
    • when you take part in a market study;
    • when you contact us for information or to report a problem (by telephone, e-mail, social networks or messaging service);
    • when you connect to our site via social networks.
    • automated technologies or interactions 

    When you interact with our site, we may automatically collect the following types of data (as described above): Technical data about your equipment, usage data relating to your browsing actions and patterns, and contact data when tasks carried out via our site remain incomplete, such as incomplete orders or abandoned shopping baskets. We collect this data using cookies, server logs and similar technologies. 

    • Third parties  We may receive personal data about you from third-party companies, including :
      • Technical data from third-party companies, including analytics providers such as Google. 
      • Technical data from partner networks through which you have accessed our site;
      • Identity and contact data from social networking platforms when you connect to our site via one of these platforms;
      • Contact, financial and transactional information from technical, payment and delivery service providers.

     

  • HOW WE USE YOUR DATA

  • Legal basis for processing your personal data

    We collect and process your personal data only where permitted by law. As a data controller, the law authorizes us to collect and use your personal data under different conditions depending on the method and purpose of collection.

    We collect your personal data only if:

    • we have your consent to do so, 
    • we need your personal data to perform a contract with you. For example, to process a payment you make, fulfill your orders or provide you with assistance in connection with an order, 
    • the processing of this data is in our legitimate interests and is not overridden by your rights,
    • we have a legal obligation to collect or disclose your personal data.

     

    How we use your personal data

    Your personal data is used by Dragon Bleu to support a range of different activities. These activities are listed in the table below together with the types of data used and the legal bases on which we rely to process them, including, where applicable, our legitimate interests. Please note that we may process your personal data in different ways permitted by law, depending on the specific activity concerned. Please contact us if you need further details on the specific legal basis on which we rely to process your personal data where more than one reason has been defined in the table below.

    Purpose/Activity

    Type of data

    Legal basis for data processing, including legitimate interests

    Create an account and register as a new customer (directly or via social networks).

    • Identity
    • Contact
    • Executing a contract with you

    To process and deliver your order, including the following activities: recording your order details; keeping you informed of order status; processing payments and refunds, collecting funds owed to us; and making automated decisions for the prevention and detection of fraud.

    • Identity
    • Contact
    • Transaction
    • financial
    • Executing a contract with you
    • Necessary for our legitimate interests (e.g. to collect debts owed to us)
    • For automated decisions, it is in our legitimate interest to guarantee the implementation of measures for the detection and prevention of fraud to ensure that fraudsters cannot benefit from our services; We also consider it a necessary element for the conclusion of a contract with you that we are able to verify your identity and prevent fraud.

    To manage our relationship with you, including: providing you with any information, products and services you request from us; informing you of changes to our services, terms and conditions or privacy notices; asking you to leave a comment or participate in a survey.

    • Identity
    • Contact
    • Profile
    • Marketing and communications
    • Fulfillment of a contract with you
    • Necessary for our legitimate interests (keeping our records up to date and studying how customers use our products and services)

    To allow you to participate in a contest, event or survey, or to receive a gift voucher valid for purchases on our site.

    • Identity
    • Contact
    • Profile
    • Use
    • Marketing and communications
    • Necessary for our legitimate interests (studying how customers use our products and services, developing them and our business)
    • When you have decided to take part in a competition or event, for the performance of a contract with you

    To administer, protect and improve our business and site/application, including troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and data hosting; to set default options for you, such as language and currency. 

    • Identity
    • Contact
    • Profile
    • Technical
    • financial
    • Marketing and communications
    • Necessary for our legitimate interests (for the management of our business, the provision of administrative and IT services, network security, and the detection and prevention of fraud)
    • Necessary to comply with a legal obligation

    To provide you with content, online advertising and information relevant to you, and to measure the effectiveness of the advertising provided.

    • Identity
    • Contact
    • Profile
    • Use
    • Marketing and communications
    • Technical
    • Necessary for our legitimate interests (studying how customers use our products and services, developing them, developing our business and informing our marketing strategy)

    Use data analysis to: improve our site, products, services, marketing, customer relationships and experiences ;

    and for market research, statistical and survey purposes.

    • Technique
    • Use
    • Necessary for our legitimate interests (defining the types of customers for our products and services, keeping our site up to date and relevant, developing our business and informing our marketing strategy)

    To recommend products, services, discounts and offers that may be of interest to you, in particular by sending you such information by e-mail, post or SMS.

    • Identity
    • Contact
    • Technical
    • Application
    • Profile
    • Marketing and communications
    • Necessary for our legitimate interests (developing our products and services and developing our business) or
    • with your consent.

    To notify you or remind you by e-mail of any work carried out via our site that remains unfinished, such as incomplete orders or abandoned shopping baskets.

    • Identity
    • Contact
    • Use
    • Necessary for our legitimate interests (improving our customers' shopping experience)

    To protect our customers and group sites Dragon Bleu against fraud and theft

    • Identity
    • Contact
    • Profile

    Necessary for our legitimate interests (to detect and prevent fraud)

     

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose and that such purpose is compatible with the original purpose. If we wish to use your personal data for any other purpose, we will inform you and explain the legal basis for doing so. We may process personal data without your consent, in accordance with the above rules, where this is required or permitted by law.

    If you have any questions about the use of your personal data by Dragon Bleuplease contact our Data Protection Officer at SAS DRAGON BLEU, 7, Rue du Sagittaire 94150 RUNGIS FRANCE.

     

    How long we keep your personal data

    We will not retain your personal data longer than is necessary to fulfil the purposes for which it was provided and to ensure compliance with our legal obligations. Further details of our data retention periods are available on request. 

  • MARKETING PREFERENCES, ADVERTISING AND COOKIES

  • Marketing - your preferences

    We may send you marketing communications and promotional offers:

    • if you have opened an account with us or purchased products from us, or if you have registered for a promotion or event, and have not opted out of receiving the marketing communication in question (in accordance with your preferences, as explained below);
    • by e-mail if you have subscribed to our newsletters;
    • if you have provided us with your contact details when registering for a competition and have consented to receive such marketing communications (in accordance with your preferences, as explained below).

    We may use your identity, contact, technical, transactional, usage, profile and marketing and communications data to give you an idea of what we think may be of interest to you and to send you information about products and offers that may be relevant to you.

    We will ask you about your preferences for receiving marketing communications by e-mail, post, SMS and other communication channels.

    From time to time, we may also include in your order promotional items, services or offers from other third party companies that may be of interest to you.

    For third-party marketing communications, we will obtain your explicit consent before sharing your personal data with third parties for marketing purposes.

    You will always have full control over your marketing preferences. If you no longer wish to receive marketing information from us (or from a third party, if applicable), at any time :

    • you can unsubscribe or 'opt-out' of communications by using the unsubscribe button and following the link included in the footer of any marketing email; or
    • account holders can withdraw their consent by simply accessing My Account and modifying their 'Contact Preferences'.

    We will process all unsubscribe requests as soon as possible, but please note that due to the nature of our computer systems and servers, it may take a few days for any unsubscribe request to be executed.

     

    Cookies

    Our site uses cookies to distinguish you from other users and to track your visits. This allows us to improve our site and provide you with a better user experience during your visits. Cookies also enable us and our advertising networks to serve you ads that match your preferences and interests.

    You can set your browser to refuse all or some cookies, or to alert you when websites install or access cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly.

     

    Online advertising

    Our online advertising keeps you in touch with our news and products. Like many other companies, we display banners and advertisements when you browse other websites and applications, based on your contact, technical, usage and profile data. We do this using a variety of digital marketing networks and ad exchanges and a range of advertising technologies such as web beacons, pixels, ad tags, cookies and mobile identifiers. We also use specific services offered by certain sites and social networks, such as Facebook's personalized audience service.

     

    How we use analysis and targeted advertising tools ?

    Through a range of analytics and targeted advertising tools, we display relevant content for you on our site and online advertisements on other sites and applications (as described above), provide you with relevant content through commercial ads and evaluate the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyze interest-based targeted advertising data and/or third-party consumer data (such as age, gender and interests) to target and improve marketing campaigns, marketing strategies and content on our site. We may use other tools offered by third parties, such as Facebook, to perform similar tasks, using your contact, technical, usage and profile data.

    To disable targeted advertising, simply disable your 'cookies' in your browser settings, or disable the settings applied to the third party concerned. 

    If you would like more information about the data collected by these third parties or how they use it, please contact us.

     

    Links to third-party websites and services

    Our site may, from time to time, contain links from and to other sites of our networks, advertising and affiliate partners, or to social networking platforms. If you click on one of these links, please note that these sites have their own privacy policies and that we are not responsible for these policies. Please consult these policies before submitting your personal data to these sites.

     

    How we share your data

    We may share your personal data with the parties listed below:

    • if you have consented to do so. For example, if you have consented to receive commercial offers from third parties or relating to third party products and services' (including those offered in co-branding or as part of a joint campaign), we may pass your information to such third parties for the purpose of sending you such announcements;
    • to business partners, suppliers, subcontractors and any other third parties we use in the course of our activities, for the purposes listed in the table above in the section "How we use your data", in particular :
    • third-party service providers we engage to supply IT systems and software and to host our site; 
    • third-party payment processors, including Stripes, Paypal and, in some countries, Scalapay, who transmit your payment to us. Blue Dragon does not store your payment information. Your payment information is communicated to the payment processing service you have selected, which complies with current regulations. These third-party payment service providers process your data as the data controller;
    • third-party service providers to whom we entrust the delivery of products you order and to manage returns;
    • third-party service providers with whom we subcontract to send you e-mail and postal mail, including regarding incomplete orders or abandoned shopping baskets or commercial announcements, to provide data cleansing services and marketing and advertising services;
    • suppliers of analysis systems and search engines that help us improve and optimize our site;
    • partner networks through which you have accessed our site;
    • to any third parties to whom we may decide to sell, transfer or merge parts of our business or assets. In addition, we may seek to acquire or merge with other companies. In the event of a change within the company, the new owners have the right to use your personal data in the same way as the previous owners, under the terms of this privacy notice.
    • To protect our customers and group sites Dragon Bleu against fraud and theft, we may share your personal data necessary to carry out identity checks and personal data (including data on your age, name and location) with other companies in the group Dragon Bleu and third-party organizations (including law enforcement agencies) involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a copy of the information we provide to them for this purpose;
    • if we are obliged to disclose or share your personal data in order to comply with any legal obligation;
    • to our professional advisors: lawyers, bankers, auditors and insurers, who provide banking, legal, consulting, insurance and accounting services.

    Data and countries outside Europe

    The personal data we collect from you may be transferred to and stored in countries outside the European Union ("EU") through mechanisms provided by law for the cross-border transfer of data. It may be processed by staff working outside the EU on our behalf or on behalf of one of our suppliers. The staff carrying out these transfers may be involved, among other things, in fulfilling your order, processing your payment details and providing support services. We will take all necessary steps to ensure that your data is treated securely and in accordance with this privacy policy.

    Whenever we transfer personal data outside the EU, we ensure that a similar level of protection is provided by putting in place appropriate measures, as required by law. This includes imposing specific contractual clauses approved by the European Commission, ensuring the same level of protection for personal data as that offered in Europe. 

    Please contact us if you would like further information about the countries to which we may transfer your personal data and the specific mechanism we use when we transfer your personal data outside the EU.

  • YOUR RIGHTS 
  • You have various rights under the Data Protection Act. In relevant cases, you have the right to:

    • request access to your personal data
    • request rectification of your personal data
    • request the deletion of your personal data
    • request a restriction on the processing of your personal data
    • request the transfer of your personal data
    • object to the processing of your personal data
    • object to automated decision-making
    • Request human intervention

     A few details on each of these rights. 

     

    Request access to your personal data

    You have the right to obtain a copy of your personal data held by us and certain information relating to our processing of your personal data.

     

    Request for rectification of your personal data

    You have the right to have your personal data rectified if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and updating your information.

     

    Request for deletion of your personal data

    You may request Dragon Bleu to delete your personal data if we have no good reason to continue processing it. Please note, however, that we may not always be able to comply with your request for deletion for specific legal reasons, which will be notified to you, where applicable, at the time of your request.

     

    Request to restrict the processing of your personal data

    You have the right to request Dragon Bleu to stop processing your personal data in certain circumstances, for example if you wish us to establish the accuracy of the data, or if you have objected to our use of your data, as we need to verify whether we have compelling legitimate reasons to do so. In the case of restricted processing, we are entitled to retain sufficient information about you to ensure compliance with the restriction in the future.

     

    Request for transfer of your personal data

    You have the right to receive a digital copy of your personal data or to request the transfer of your personal data to another company. However, please note that this right only applies to automated data for which you have given us permission to use or which we have used to perform a contract with you.

     

    Refusal to process your personal data

    You have the right to object to the processing of your personal data even when we believe we have a legitimate interest in processing it (as stated above). You also have the right to object to the processing of your personal data for direct marketing purposes. In some cases, we can prove that we have compelling and legitimate reasons to process your data that override your rights and freedoms.

     

    Requesting human intervention for automated decision-making and profiling.

    You have the right to request human intervention when we make automated decisions in the processing of your personal data. If necessary, this type of processing is authorized as part of our contract with you, provided that appropriate preventive measures are put in place or that your explicit consent has been obtained.

    We will endeavor to respond to all legitimate requests within one month. Occasionally, it may take us longer than one month if your request is particularly complex or if you have made a series of requests. If this is the case, we will keep you informed. We may request specific information from you, which will help us confirm your identity and guarantee your right to exercise any of the above rights. This is a security measure designed to ensure that personal data is not disclosed to anyone not entitled to receive it.

     

    Right to lodge a complaint

    If you have any concerns or complaints about the way we process your data, please write to us directly at SAS DRAGON BLEU, 7, Rue du Sagittaire 94150 RUNGIS FRANCE. 

     

    Changes to this privacy notice

    We may change the terms of this Privacy Notice from time to time. In the event of significant modifications, we will publish updates on our website, on our applications or inform you by e-mail.

     

  • HOW TO CONTACT US
  • We welcome your comments and are happy to answer any questions you may have about your data.

    Please send your questions, comments or requests for information to our designated representative and data protection officer, who can be contacted at SAS DRAGON BLEU, 7, Rue du Sagittaire 94150 RUNGIS FRANCE.

     

    This privacy notice was updated on 01/03/2022.

    Dragon Bleu

    Company registration number: 453398810 RCS CRETEIL